კონფერენცია

∘ Tsira Mikatadze ∘ Nino Grigolaia ∘
TRANSACTION COSTS: CHALLENGES AND OPPORTUNITIES FOR MANAGERS

Summary

The article discusses the origins and significance of transaction costs. High transaction costs lead to a reduction in business activity and a serious modification of the firm’s behavior. It is therefore necessary to search for the optimum. It is also essential to make the right choice between the costs incurred in dealing with the market and the costs associated with carrying out these transactions within the firm in order to reduce the sum of costs and achieve a common economic goal.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Tsira Mikatadze ∘ Nino Grigolaia ∘ TRANSACTION COSTS: CHALLENGES AND OPPORTUNITIES FOR MANAGERS Summary The article discusses the origins and significance of transaction costs. High transaction costs lead to a reduction in business activity and a serious modification of the firm’s behavior. It is therefore necessary to search for the optimum. It is also essential to make the right choice between the costs incurred in dealing with the market and the costs associated with carrying out these transactions within the firm in order to reduce the sum of costs and achieve a common economic goal.